Good Design Award 2007 for Siedle Steel: Distinction for system design

08.02.2008
Siedle was conferred with the Good Design Award 2007 for the Siedle Steel communication system, awarded by the Chicago Athenaeum Museum of Architecture and Design. In the USA, the Good Design Award is equivalent to an entry into the Design Olympics; This is one of the world's most prestigious ever distinctions for design. The Chicago Athenaeum panel of judges confers the Good Design Award once a year for the world's most innovative products. Siedle was a contestant last year for the first time – and succeeded in bagging its first ever American design prize.

The prize-winning Siedle Steel system represents the upper end of the Siedle product range. It is not only a door intercom system, but also integrates features such as video surveillance, access control, lighting, letterboxes or a complete orientation and signage system. Every Steel system is produced individually to customer order in Furtwangen. The result are unique one-off products whose functional scope, materials and surface finishes precisely comply to specific customer requirements. It was precisely this practically unlimited range of possibilities for individual configuration and design that convinced the judges: The Good Design Award did not go to an individual unit, but to the entire system concept.

The Good Design Award was founded in 1950, and is one of the world's most traditional and highly regarded design competitions. It was the brainchild of the former curator of the Museum of Modern Art in New York, Edgar Kaufmann jr.. Other founding fathers of the award were some of the primary pioneers of modern design such as Charles and Ray Eames and Eero Saarinen. Prize-winning products are given an honoured place in the permanent exhibition of the Chicago Athenaeum.

Other awards
The Siedle Steel communication system has been the recipient of copious awards; These include the red dot product design award, the Architecture and Building Innovation Award, the Baden-Württemberg International Design Award and the Premio Intel Design Award from Milan. The orientation system was nominated for the German Design Prize in 2004.

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