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The foundation stone of system design is the decision to produce not individual products but an open-ended system. Based on the modular principle, the elements connect to form a system. The system integrates the individual modules.
System design ensures that every required function is realized neatly and aesthetically within a standardized formal framework.
System design is timeless: New forms are created only as the result of new technologies. Cosmetic change for its own sake is detrimental, as system products are long-lived – and their design must remain valid for just as long as the products themselves.
System design is not an end unto itself: Its conceptual benefits are intended to serve the user.
System design encompasses far more than simply the design of products. It engenders, moulds and shapes the entire company and leaves no aspect of its market presence to chance.
Eberhard Meurer
Director of Product Design and Corporate Design
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At Siedle, enormous importance has been attached to designers and design right from the very beginning.
The Design Department reports directly to the General Management, and its head is a Member of the Board. His opinion plays a major role in every decision in respect of product strategy and brand management.
For design to play such a focal role, two conditions must be in place: A designer with the competence to fulfil this important role to the full, and a company which realizes the significance of design and acts in accordance with this realization. I firmly believe that Siedle has this unique combination to thank, not only for the many design awards it has received but also for a large part of its economic success.
Horst Siedle
Owner and Chief Executive
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