Becoming part of a retail design centre: Siedle in Stilwerk Berlin
18.06.2007
On June 15th, Siedle opened the doors of its new Berlin-based Exhibition and Training Centre in the "Stilwerk" complex. Stilwerk is a retail centre for architecture, design and lifestyle. It brings together renowned brands and top-class design products under one roof which would-be buyers would otherwise have to travel miles to visit. Siedle is presenting its entire product range in the centre.
The move to directly address interested home builders and users marks a first for the manufacturer, which otherwise only markets through qualified electrotechnical dealers. Buyers have access to qualified advisors able to provide help in the selection and configuration of individual systems, or if required can draw up complete quotations and recommend competent electrical installers. Benefit for clients: They now have the opportunity to experience, compare and try out the entire application and design variety of the Siedle range at their leisure. At the same time, they receive competent and detailed advice and technical assistance directly from the manufacturer in an attractive environment which offers a whole range of highlights for those interested in design, fixtures and fittings and also architecture.
Siedle sales partners are invited to use the rooms in the Stilwerk centre as an extended exhibition area and to visit it together with their clients. They are still able access the same range of training and advisory facilities in the customary way.